Dermatologists and plastic surgeons no longer have the corner on medical aesthetics. Shrinking reimbursement levels from traditional insurers have allowed health care providers (gynecologists to ophthalmologists), salons and health clubs to add medical aesthetic services. This strategy allows these businesses to capture some of the cash flow that cosmetic procedures provide.
The baby boomers are making medical specialties quite lucrative: More than 10,000 people turn 50 every day, and this portion of the population holds 75% of America’s wealth.Refreshing your appearance with a dermal filler injection or undergoing a laser procedure to rejuvenate your face has become much more affordable – and much more accepted.
Baby boomer interest in nonsurgical cosmetic treatments is not limited to patients, however. New-age health care providers, salons, and health clubs are looking more closely at what aesthetics can do for them in terms of enhancing their practice revenue. And a growing number of nurse practitioners who were once employed by physicians to provide aesthetic services are now running their own businesses offering a range of minor cosmetic procedures. Surveys show that 3% of nurse practitioner-owned practices focus on aesthetics.
But not all practices reap the rewards of this growing specialty. The competition is fierce, and it seems to be growing each day. Therefore, it is imperative that you spend time and effort on research, education and training before adding aesthetic services to your practice. For more information on medical aesthetics and injectables courses, contact Aesthetics Institute of Massachusetts.
Advance Healthcare Network