The rise of selfies is having a huge impact on the medical injectables and facial plastic surgery industry. The annual poll studies a select group of the organization’s 2,700 members to uncover the latest trends in facial plastic surgery.
The study saw an increase in requests for procedures due to clients being more self-aware of looks in social media. In fact, 13% of those surveyed identified increased photo sharing and clients’ dissatisfaction with their own image on social media sites as a rising trend in practice.
“Social platforms like Instagram, Snapchat and the iPhone app Selfie.im, which are solely image based, force clients to hold a microscope up to their own image and often look at it with a more self-critical eye than ever before,” says one researcher. “These images are often the first impressions people put out there to prospective friends, romantic interests and employers and our clients want to put their best face forward.”
There’s no denying that social media plays a particularly influential role in teen’s lives and self-esteem, so it’s no surprise that it’s also a driving force behind an increasingly youthful face of medical aesthetics. In 2013, more than half of those surveyed facial saw an increase in cosmetic surgery or injectables in those under age 30.
Both men and women are becoming increasingly aware of the aging process, and of what can be done to turn back the clock. The survey found that 39% of members surveyed stated there is a rise in the demand for non-surgical cosmetic procedures to delay facial surgery. Thirty-four percent of facial surgeons surveyed stated that women under 35 are looking after their skin to prevent visible signs of aging for longer, while 23% of facial surgeons surveyed stated that men under 35 are seeking rhinoplasty, neck liposuction, chin implants and acne scar reduction procedures.
Whether driven by a desire to stay competitive in the workforce, remain attractive to their mate or simply to look as good as they feel, advances in non-invasive anti-aging technologies are making it possible to delay the hands of time while retaining a natural outcome. As recovery times are reduced and results are more subtle, esthetic procedures become a more viable maintenance option for young men and women.
Almost three quarters of all procedures performed in 2013 were minimally invasive. Of these, Botox Cosmetic, made up approximately half of all minimally invasive procedures performed, followed by hyaluronic acid and peels.